Event Concept, Copywriting, Design of Digital, Social & Promotional Materials
Camp Bow Wow’s Give a Fetch event was multi-faceted campaign to promote being a responsible pet parent and raise money for shelters. The event took place simultaneously across 4 different cities and involved an interactive social media contest, encouraging pet parents to post photos on social media with the hashtag #GiveAFetch.
The event included local shelters and rescues, food trucks, caricature artists and notable social media dog influencers. Overall, the event attracted 4,000 attendees, 58 dogs were adopted and $50,000 was raised for local shelters. Camp Bow Wow’s instagram saw a 37% increase in followers over the duration of the campaign.
Materials included website design, social graphics, illustrations, and print materials such as flyers and postcards. We also executed day of event materials such as tents, step and repeat graphics and sidewalk decals that would encourage social media participation.